It’s all in the family.
Jessica Simpson is adjusting to the coronavirus pandemic by tapping her daughters Maxwell, 8, and Birdie, 18 months, to star in the new fashion campaign for her namesake clothing line.
“Holding tight to what matters most and enjoying these lasting moments of sunshine!,” the 40-year-old “With You” singer captioned the photos on her brand’s Instagram on Thursday.
Simpson sported a terracotta- and white-striped romper while holding Birdie, who wore an adorable white dress and matching bow, while Maxwell posed in a truck wearing a pastel-striped sundress.
Fans enjoyed seeing Simpson and her children as models. “I love seeing Jess in her ads wearing her clothes!!!!,” one person commented. “Most beautiful woman on earth… inside and out,” another wrote.
Other stars like Gwyneth Paltrow have similarly cast their own family members in their at-home shoots; the “Iron Man” actress, 47, tapped her mom Blythe Danner and her 16-year-old daughter Apple for her latest G. Label campaign for Goop.
Simpson has been celebrating many changes this year, recently ramping up her workout routine and dropping more than 100 pounds after giving birth to Birdie. In July, she even squeezed back into squeezed back into a pair of 14-year-old True Religion jeans on her 40th birthday.
Here’s hoping sister Ashlee makes a cameo in Jessica’s next campaign.